Articles

Trends
Victoria Watters

Trend Compass: ABV Optionality

In line with the flex drinking trend, there’s a growing consumer awareness and desire for optionality in alcohol by volume (ABV) levels. This shift reflects

Interviews
Victoria Watters

Q&A with Aaron Trotman, Founder of NON

Inspired to bottle the essence of fine dining tasting menus, Aaron Trotman, the innovator behind NON, has reimagined the non-alcoholic beverage space. This Q+A delves

Industry
Victoria Watters

Industry Landscape: Week of Nov 27, 2023

The non-alc sector should adopt new positioning A recent report suggests that the non-alc sector needs to adopt a new lexicon to better position itself

Trends
Victoria Watters

Trend Compass: Flex Drinking

The rise of the term “flex drinking” represents a nuanced shift in beverage choices. Unlike complete abstinence or mindful drinking, which often emphasizes reduced alcohol