Big Alcohol is no longer just dabbling in non-alc. It’s investing, scaling, and positioning itself for long-term relevance. With traditional alcohol sales stagnating and Gen Z drinking less than any previous generation, the largest beverage companies in the world are

Alcohol consumption continues to decline among younger generations, but that doesn’t mean we’re seeing a sober revolution. Instead, it’s a shift in preferences.  THC is increasingly becoming the buzz of choice, particularly in beverage form. And while this shift began

In the expanding world of alcohol alternatives, an interesting trend is bubbling up: the rise of non-alcoholic ciders. While non-alc beers have enjoyed a surge in popularity, non-alc ciders are just beginning to gain momentum. But what exactly are these

The early days of non-alc saw distilled beverages and one-for-one alcohol replacements. Think Seedlip, Lyre’s, and Ritual. These brands—still growing rapidly today—laid the foundation for an explosion of innovation in the category. In recent years, more unique offerings have hit

Ocean-based beverages are starting to… make waves. Defined by their inclusion of ingredients like ocean minerals and sea moss, these drinks are not just a nod to the natural world but an embrace of its health benefits. Ocean minerals, extracted