Articles

Trends
Victoria Watters

The Quiet Rise of Non-Alcoholic Ciders

In the expanding world of alcohol alternatives, an interesting trend is bubbling up: the rise of non-alcoholic ciders. While non-alc beers have enjoyed a surge

Trends
Victoria Watters

Big Alc Goes Non-Alc

With alcohol sales plateauing, Big Alcohol is increasingly betting on non-alc. Non-alcoholic variants of traditional beers, spirits, and even hard seltzers are on the rise,

Trends
Victoria Watters

Tea-Based Beverages on the Rise

The early days of non-alc saw distilled beverages and one-for-one alcohol replacements. Think Seedlip, Lyre’s, and Ritual. These brands—still growing rapidly today—laid the foundation for

Trends
Victoria Watters

Blurring the Line

In 2024, the most prominent theme in drinking behavior will be a blurred line between alcoholic and non-alcoholic beverages. Why? Three related trends are converging,

Trends
Victoria Watters

Trend Compass: The Rise of Sober Student Life

Sobriety is gaining momentum across American campuses, slowly reshaping the traditional narrative of college drinking culture. At institutions like Stanford University, the concept of “equally

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