We’re the leading media company focused on alcohol alternatives

Founded in 2023 by a non-alc pioneer and a media expert, Dry Atlas delivers trusted news and insights to the global alcohol alternatives industry. We also run the leading community for non-alc founders and operators.
Picture of Douglas Watters

Douglas Watters

Founded Spirited Away, America's first bottle shop dedicated to non-alcoholic spirits, wines, and beers

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Victoria Watters

B2B marketing executive with 15+ years of experience at Fortune 500 companies and start-ups alike

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