Dry Atlas is a media company covering the alcohol alternatives category.
Emerging beverage brands and large beverage companies alike trust us for the analysis they need to compete.
Our channels:Â
- Newsletter (read by 6,500+ professionals at 800+ beverage brands)
- Social media (575K+ monthly impressions)
- Site (300K+ monthly impressions)
LEADERSHIP
Douglas Watters
Douglas leads product, operations, and business development.
Before Dry Atlas, Douglas founded Spirited Away, America's first non-alcoholic bottle shop. The store was featured in the New York Times, the Wall Street Journal, and Vogue. In 2025, he sold the business to a private equity firm.
Before entrepreneurship, Douglas was a management consultant in New York City.
Victoria Watters
Victoria leads research, content, and marketing. She is also a columnist at Inc., where she explores the forces reshaping consumer marketing.
Victoria has been quoted by the BBC, Bon Appétit, and Punch as an expert on alcohol alternatives. Prior to her entrepreneurial ventures, she was a marketing executive in New York City, where she focused on B2B content marketing.
