Articles
China’s Non-Alc Boom: How Brands Can Get Ahead
The non-alcoholic beverage movement has long been associated with wellness trends, “sober curiosity,” and Gen Z’s shifting relationship to alcohol. In the West, that narrative still holds. But in China, the world’s second-largest economy by GDP and the largest by
THC as an Alcohol Alternative
Alcohol consumption continues to decline among younger generations, but that doesn’t mean we’re seeing a sober revolution. Instead, it’s a shift in preferences. THC is increasingly becoming the buzz of choice, particularly in beverage form. And while this shift began
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to manufacture, shelf-stable, and something that consumers keep coming back for. That’s where Michael Colangelo, flavor chemist and founder of
A Toast to the Details: Society De La Rassi’s Expanding Vision for Luxury in Non-Alcoholic Wine
When Society De La Rassi introduced its first bottle, a Spanish Chardonnay reimagined as a non-alcoholic sparkling Neue Brut, it made a confident statement: non-alc wine can belong on the top shelf. This wasn’t a startup chasing a trend.
Should Non-Alc RTDs Align with Premium Sodas?
It’s a question founders are increasingly raising to us: should some non-alcoholic ready-to-drink (RTD) brands be positioning themselves more like premium sodas? For brands selling through non-alc bottle shops, it might not feel urgent. But for those navigating mass retail
Caffeine in the Non-Alc Aisle: Why More Brands Should Wake Up to Coffee
Despite its near-universal appeal and functional versatility, coffee remains a surprisingly underused ingredient in non-alcoholic beverages. Especially when you consider the numbers: coffee accounts for nearly 70% of all caffeine consumption in the U.S. and 64% of adults consume caffeinated
