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Kylie Jenner’s Sprinter Goes From Vodka Soda to Hydration
Kylie Jenner’s Sprinter launched in 2024 as a ready-to-drink vodka soda. In April, the company extended the brand into functional wellness territory with k2o, an electrolyte-and-collagen hydration mix sold DTC and on TikTok Shop. k2o just entered Target stores nationwide,
Great Liquid Can’t Rescue Weak Commercial Conditions
Courtney O’Brien has killed more beverage projects than most founders will ever launch. As the former head of premium new brand innovation at E. & J. Gallo—following brand leadership roles at Coca-Cola and Danone—she watched products with validated consumer demand,
What a Community Round Buys: Inside Nkd Distillery’s Wefunder Raise
Presented by Wefunder Fundraising for emerging beverage brands runs through a short list of doors, and most of them open slowly. Institutional checks concentrate in brands with proven velocity. Angels move at the speed of relationships. Family offices want
What Four Major Earnings Reports Reveal
Over the past few weeks, four of the largest beverage majors in the world—AB InBev, Heineken, Molson Coors, and Diageo—opened their books for earnings season. The same theme runs through all four reports: core alcohol businesses are largely stagnating, while
The Case Retailers Aren’t Hearing About Alcohol Alternatives
Hapsy founder Andrea Wightwick argues retailers must give alcohol alternatives dedicated shelf sets instead of hiding them in soda aisles, invisible to buyers.
Elton John Zero Is Winning. Here’s What’s Driving Velocity.
Elton John Zero’s rapid U.K. success stems from smart pricing, distributor expertise, January timing, and celebrity trial-generation, not just the famous name.