The leading community
for non-alc brand builders
Where non-alc founders and operators get smarter—together.
Access a private discussion forum with others building in the space,
plus exclusive resources to help you grow.
14-day free trial — cancel any time
What our members say
Terrika Knox
Founder, Herb & Orchid
Laura Silverman
Founder, Zero Proof Nation
Wagner Vargas
Co-Founder, Norïe
Everything you need to succeed
1
Private Discussion Forum
Ask questions, get feedback, and connect with others solving the same problems you are.
2
1,500+ Product Database
Shortcut competitive research, sharpen your positioning, and uncover white space faster.
3
Directories
Skip the sourcing scramble. Instantly access contact information for distributors, retailers, vetted vendors, and more.
4
Webinar Recordings
Access expert advice without the expert price tag. Our webinars are packed with actionable strategies for every stage, from formulation and launch to fundraising and scaling.
Is this for you?
If you’re serious about launching or growing a non-alc brand,
this community was built for you, whether you’re:
An aspiring founder assessing the opportunity within non-alc
A pre-launch founder preparing to formulate or launch
An early-stage founder refining your product and positioning
A growth-stage founder or operator preparing to scale
A growth-stage founder or operator expanding into new channels
An operator within any department of a non-alc brand
Dry Atlas is the only community focused on non-alc brands.
We curate the best people and resources and cut everything else.
You need real insight, fast feedback, and the right people in one place.
We built this to help you move faster and make better decisions.
Become a member today
Unlock our private discussion forum and exclusive resources now.
Get 14 days free. Cancel any time.
You’ll be joining founders and operators from brands like:
A note from our co-founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space.
Now, we’re applying our non-alc know-how to help you stand out in an increasingly competitive marketplace. There are 600+ alcohol alternatives brands on the market today. Beverage industry data shows over 85% of these brands will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. That’s why we launched these resources: to equip you with the tools you need to survive and thrive. As non-alc industry experts passionate about expanding this industry, we’re here to help you every step of the way.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
FAQs
How does the free trial work?
Cancel any time during your 14-day trial and you won’t be charged.
What happens after I sign up?
You’ll get immediate access to our private discussion forum, which also houses our product database, directories, and webinar recordings. Introduce yourself, explore past community conversations, and browse our resource library.
Can I expense this?
Many operators do. We’ve pre-written an email template to help you get your membership covered through your team’s development budget.
Can we join as a team?
We offer team plans for teams of 10 or more. Email info@dryatlas.com for information.
Still have questions? Email info@dryatlas.com and we’ll get right back to you.
Join the leading non-alc community
Access a private discussion forum with others building in the space,
plus exclusive resources to help you grow.
14-day free trial — cancel any time
