Build Smarter, Faster in Non-Alc
Unlock exclusive resources for non-alc brand founders.
Already a member? Log In here
What Our Members Say
Larry Weintraub
CEO, Beckett's
Laura Silverman
Founder, Zero Proof Nation
Wagner Vargas
Co-Founder, Norïe
Is This For You?
If you’re serious about building a non-alc brand, this membership is for you, whether you’re:
A pre-launch founder
who needs to validate and position their brand
An early-stage founder
launching and proving demand
A growth-stage founder
scaling distribution and operations
A Note From Our Co-Founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space.
Now, we’re applying our non-alc know-how to help you stand out in an increasingly competitive marketplace. There are 600+ alcohol alternatives brands on the market today.
Beverage industry data shows over 85% of these brands will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. That’s why we launched these resources: to equip you with the tools you need to survive and thrive.
As non-alc industry experts passionate about expanding this industry, we’re here to help you every step of the way.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
