Alcohol alternatives market intelligence

Product Database→ Quarterly Report→

How beverage companies track the category product by product, understand who’s buying and why, and see where the category is heading next.

↳ Quarterly Report

The October 2026 Edition is out October 27

Join the waitlist for first access to The State of Alcohol Alternatives.

↳ About Dry Atlas

3,800+

Products tracked across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails

2,000+

American consumers surveyed every quarter

900+

Beverage companies read our insights, including giants like The Coca-Cola Company, Moët Hennessy, and Diageo

Learn more about Dry Atlas →

↳ Product Database

The category at the product level

The alcohol alternatives category moves every week. Someone launched, someone scored new distribution, someone secured a new investor. The database tracks it: 3,800+ products from 1,100+ brands, with the distributors and investors behind them that we’ve verified.

Explore the database

$49 a month · 14-day money-back guarantee

Who uses it

Brands →Sizing their competitive set at the product level, across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails.

Retailers →Building assortments from every product we’ve verified in a category.

Distributors →Scouting brands, and seeing which distributors already carry them.

Investors →Sourcing and diligence, with the investors already backing a brand.

↳ Quarterly Report

The State of Alcohol Alternatives

You need a defensible read on alcohol alternatives, and most of what exists is either a trend piece or a survey run by generalists. The report is built on our database and national consumer surveys we field every quarter, from the experts who know the category inside and out.

Learn more

What’s inside

CategoryLaunches, distribution, and funding across the quarter.

ConsumerWho's buying, how often, what for, and what's changing—occasions; motivations; barriers.

OutlookWhat the data says about the next two quarters.

MethodologyTwo national consumer surveys, n=1,000 each, fielded the second week of October 2026. Category activity across Q3 2026 (1 July–30 September). Dry Atlas database as of 30 September 2026.