Alcohol alternatives category intelligence
A database of 2,000+ products. A quarterly report built on a national consumer survey. Custom research for beverage companies of every size.
The category’s most comprehensive product database
You're building a brand in a category that moves every week. Someone launched, someone raised, someone got into Total Wine. The Dry Atlas database is where that's tracked: 2,000+ products from 600+ brands, and the distributors and investors behind each one, updated continuously. It's how you know your actual competitive set.
State of Alcohol Alternatives
You need a defensible read on alcohol alternatives, and most of what exists is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is a quarterly report built on a national consumer survey and the category's most complete product data, from a company that knows the category inside and out. Buy a single quarter, or take the annual and get all four plus full database access.
Consumer
Who's buying, how often, what for, and what's changing—awareness, trial, and affinity across the category's leading brands; occasions; motivations; barriers.
Category
Launches, pricing, distribution, and funding across the quarter.
Outlook
What the data says about the next two quarters.
Q3 2026 edition
Ships October 2026, data as of September 30.
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Syndicated data has scale. We have the depth.
When the syndicated report doesn't answer your question, we build the one that does: segment deep dives, competitive landscapes, consumer work on a specific set of questions. Same depth of insights, scoped to your challenges and opportunities.
The large research firms bring methodological rigor at scale. What they don't have is a deep understanding of a nuanced category, or a direct line to those building it. We do: we track alcohol alternatives and nothing else, and we know the brands and the category dynamics because we follow them every week, not because we ran a one-off scan.
Alcohol alternatives category insights
Original insights and our take on the category’s latest key developments. Read by 7,000+ beverage professionals at companies like The Coca-Cola Company, Moët Hennessy, and Diageo. Free, every Wednesday.
Interviews Kylie Jenner’s Sprinter Goes From Vodka Soda to Hydration
Interviews Great Liquid Can’t Rescue Weak Commercial Conditions
Finance What a Community Round Buys: Inside Nkd Distillery’s Wefunder Raise
Strategy What Four Major Earnings Reports Reveal
Distribution The Case Retailers Aren’t Hearing About Alcohol Alternatives
Marketing Elton John Zero Is Winning. Here’s What’s Driving Velocity.
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