Reports · October 2026 Edition

The State of Alcohol Alternatives

The consumer answer before you set your 2027 plans. Know how they actually buy, and what’s on the shelf to meet them. Built on surveys of 2,000+ American consumers and the Dry Atlas Product Database.

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↳ Reports

The State of Alcohol Alternatives

October 2026 Edition · Out now

You need a defensible read on alcohol alternatives, and most of what exists is either a trend piece or a survey run by generalists. This report is built on surveys of 2,000+ American consumers and the Dry Atlas Product Database.

Explore the report

What’s inside

CategoryThe category mapped by segment, with the data cuts that matter.

ConsumerWho's buying, how often, what for, and what's changing—occasions; motivations; barriers.

OutlookWhat the data says about the next two quarters.

Answer guaranteeIf the report doesn’t answer the question you bought it for, book an hour with our team within 60 days of purchase and we’ll answer it from our proprietary data and category expertise.

MethodologyTwo consumer surveys: a weighted national survey of 1,149 U.S. adults 21+ (YouGov, Oct. 14–15, 2026) and an unweighted survey of 1,003 category participants (Prodege, Oct. 8–16, 2026). Dry Atlas database as of Sept. 30, 2026.