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Featured Articles
Interviews Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to manufacture, shelf-stable, and something that consumers keep coming back for. That’s where Michael Colangelo, flavor chemist and founder of MC Flavors, shines. In a recent Dry Atlas webinar, he ...
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Interviews What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: functional ingredients, hybrid drinking, and phrases like “social wellness.” Jeff Cantalupo, founder of Listen Ventures, has been paying close attention. As an early backer of wellness brands like Calm ...
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Culture Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more nuanced than the usual headlines about health consciousness and sober curiosity suggest. A 2023 Gallup survey found that just 62% of adults under 35 say they drink alcohol, down ...
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Latest Articles
Formulation Non-Alc Wine Brands Are Adding ABV—and Splitting on How
Two non-alc wine brands, years into operating exclusively <0.5% ABV, both decided to add alcohol. Wednesday’s Domaine recently launched a 6.5% ABV range under its existing brand. In 2024, Brandon Joldersma, CEO of Surely, launched Arlow as a separate low-ABV brand. They made the same bet and structured it in ...
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Formulation To Survive in Non-Alc, Invest in Product
The alcohol alternatives category has produced more launches in the past five years than the alcohol industry produced in the previous twenty. Many of those won’t be around in another five, and some are already gone. This is normal for any category in its expansion phase, and it shouldn’t scare ...
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Formulation Hydration Is the New Functional Play. The Occasion Is Missing.
Three launches in the past month have anchored themselves on hydration rather than occasion. Lucky Saint launched a Lime & Sea Salt lager in late April, built on magnesium, potassium, and sodium. Heineken UK launched Outd00r Brewing in early May, a 0.05% ABV isotonic lager with magnesium and vitamin C. ...
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