Build Smarter, Faster in Non-Alc
Unlock exclusive resources for non-alc brand founders.
Free members have access to
A private discussion forum
Members trading advice on what’s working and what isn’t. Get feedback on everything from formulation to exit.
Recent threads: most useful Shopify plugins, how to run an efficient product photography session, top trade booth tips
Live virtual events
Bi-weekly Q+As with experts who’ve been there before. Bring your hardest questions. Plus, monthly webinars to go deeper on specific topics, always with actionable takeaways.
A private discussion forum
10+ perks from vetted service providers, valued up to $1,000. New ones added weekly.
Recent additions: free site audit from a digital agency, $500 off event displays, free consultation with small-batch formulator
If you're serious about building a non-alc brand, this membership is for you
A pre-launch founder
Validating the concept, sourcing formulators, and figuring out positioning before the first SKU hits a shelf.
An early-stage founder
Navigating formulation decisions, dialing in a brand that converts, and teeing up first retailer wins.
A growth-stage founder
Scaling distribution, refining ops, and generating repeatable demand across new channels and geographies.
What our members say
“Dry Atlas was instrumental in our launch, helping us select a formulator and brand designer, land our first retailer, and sharpen our events strategy. Their resources have already saved us time and money.”
From Members
There are now 700+ non-alc brands on the market. Beverage industry data says 85% of them will fail.
Launching is easier than it’s ever been. Building a durable brand is much harder. We created this membership to equip founders with the connections and resources they need to succeed.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
From Members
What does free actually include?
Is there a paid tier?
Who is this not for?
What happens after I sign up?
Join 200+ members inside
What Our Members Say
Larry Weintraub
CEO, Beckett's
Laura Silverman
Founder, Zero Proof Nation
Wagner Vargas
Co-Founder, Norïe
Is This For You?
If you’re serious about building a non-alc brand, this membership is for you, whether you’re:
A pre-launch founder
who needs to validate and position their brand
An early-stage founder
launching and proving demand
A growth-stage founder
scaling distribution and operations
A Note From Our Co-Founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space.
Now, we’re applying our non-alc know-how to help you stand out in an increasingly competitive marketplace. There are 600+ alcohol alternatives brands on the market today.
Beverage industry data shows over 85% of these brands will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. That’s why we launched these resources: to equip you with the tools you need to survive and thrive.
As non-alc industry experts passionate about expanding this industry, we’re here to help you every step of the way.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
