Research: Fewer younger drinkers drink regularly

Younger adults who drink are less likely than they were in the past to say they had an alcoholic drink within the past seven days—an indication of being a regular drinker. The 61% who most recently reported having a drink in the past week is down from 64% in 2011 – 2013 and 67% in 2001 – 2003.

Older Americans’ reports have gone in the other direction, with a six-point increase since 2001 – 2003 in drinkers aged 55 and older saying they consumed alcohol in the past week, while middle-aged adults’ drinking reports have been steady.

The net result is that among all Americans (encompassing drinkers and nondrinkers), fewer than four in 10 young adults (38%) now appear to be regular drinkers, on par with older adults (40%) but trailing middle-aged adults (48%). This pattern is a change from two decades ago when younger adults were the most likely to be regular drinkers and older adults the least.

Source: Gallup

 

Get the latest research in your inbox. Subscribe to The Navigator, the weekly newsletter tailored for non-alc brand founders and operators.

More Posts

Liv Garber’s Non-Alc Picks

Liv Garber is the most senior staff member at Spirited Away, America’s first booze-free bottle shop. As a non-drinker, they’ve enjoyed exploring the non-alc space

Q&A with Ceder’s

In the world of non-alcoholic spirits, Ceder’s stands out as a pioneer. Founded in 2017 by Craig Hutchison and Maria Sehlstrom, Ceder’s draws inspiration from

Your Guide to Non-Alcoholic Tequilas

Tequila, with its rich history, distinct flavors, and cultural significance, has captivated many. More recently, the surge in alcohol alternatives has introduced an intriguing update:

Love these topics?

Sign up for our weekly newsletter

Please enable JavaScript in your browser to complete this form.