Articles

Trends
Victoria Watters

Trend Compass: The Rise of Sober Student Life

Sobriety is gaining momentum across American campuses, slowly reshaping the traditional narrative of college drinking culture. At institutions like Stanford University, the concept of “equally

Industry
Victoria Watters

Industry Landscape: Week of Dec 11, 2023

White Claw launches non-alc variant White Claw, a brand synonymous with the hard seltzer boom, has taken a surprising turn by launching White Claw 0%.

Interviews
Victoria Watters

Q&A with Melanie Masarin, Founder of Ghia

Drawing inspiration from her Mediterranean upbringing and aperitivo culture, Melanie Masarin crafted Ghia to offer a sophisticated, transportive drinking experience. In this Q+A, Melanie discusses

Industry
Victoria Watters

Industry Landscape: Week of Dec 4, 2023

Ghia launches Berry Aperitif Ghia has expanded its product range with the introduction of a new flavor, Berry. This latest offering builds on the success