Hop Wtr, BrewDog, and emerging kratom drinks are reshaping how consumers approach Dry January through mindful, non-alcoholic strategies.

White Claw launches a non-alcoholic variant while Little Saints removes CBD from mocktails and Diageo promotes moderate drinking in latest industry moves.

Ghia’s new Berry Aperitif expands the non-alcoholic market alongside Target’s partnership with Sechey to distribute major non-alc brands nationwide.

The non-alcoholic industry is shifting focus to product quality, as Spirited Brands Holdings raises $4.5 million to launch Soke and Soula.

Ben Branson’s venture studio Pollen Projects launches Seasn bitters, as Lyre’s partners with DJ David Guetta and Sunnyside raises $11.5 million.

Total Wine & More’s THC-infused beverage push, Nirvana Brewery’s 750,000-pound raise, and Underberg’s non-alcoholic Pitu signal big industry shifts.