Hop Wtr is… hypnotizing its consumers? Hop Wtr, a brand known for its hop-infused sparkling water, is taking an unconventional approach to support consumers during Dry January. In a unique marketing move, the company has hired a hypnotist to help

White Claw launches non-alc variant White Claw, a brand synonymous with the hard seltzer boom, has taken a surprising turn by launching White Claw 0%. The line features four flavors, each a non-alcoholic twist on some of White Claw’s most

Ghia launches Berry Aperitif Ghia has expanded its product range with the introduction of a new flavor, Berry. This latest offering builds on the success of their original aperitif, which launched in 2020. Berry is a blend of natural strawberry

The non-alc sector should adopt new positioning A recent report suggests that the non-alc sector needs to adopt a new lexicon to better position itself in the market. The study, conducted by alcohol-free retailer Club Soda and marketing agency Boldspace,

Seedlip founder launches venture studio, bitters brand Ben Branson, the founder of Seedlip, has launched a venture studio called Pollen Projects. This initiative is described as the world’s first venture studio dedicated to non-alcoholic drinks. Pollen Projects aims to impact

THC beverages hit Total Wine & More Total Wine & More, a US retailer with 260 stores nationwide, has begun selling THC-infused drinks in Minnesota. The drinks, which include brands like Cantrip, contain varying amounts of THC, with some having