Articles

Industry
Dry Atlas

China’s Non-Alc Boom: How Brands Can Get Ahead

The non-alcoholic beverage movement has long been associated with wellness trends, “sober curiosity,” and Gen Z’s shifting relationship to alcohol. In the West, that narrative

Trends
Victoria Watters

THC as an Alcohol Alternative

Alcohol consumption continues to decline among younger generations, but that doesn’t mean we’re seeing a sober revolution. Instead, it’s a shift in preferences.  THC is

We use cookies to provide you with a better service and for promotional purposes. By continuing to use this site you consent to our use of cookies as described in our cookie policy.