Build Smarter, Faster in Non-Alc
Where non-alc founders and operators get smarter—together. Access a private discussion forum with others building in the space, plus exclusive resources to help you grow.
What our members say
Larry Weintraub
CEO, Beckett's
Laura Silverman
Founder, Zero Proof Nation
Wagner Vargas
Co-Founder, Norïe
Everything you need to succeed
1,650+ Product Database
Shortcut competitive research, sharpen your positioning, and uncover white space faster.
Directories
Skip the sourcing scramble. Instantly access contact information for distributors, retailers, vetted vendors, and more.
Webinars
Access expert advice without the expert price tag. Our webinars are packed with actionable strategies for every stage, from formulation and launch to fundraising and scaling. Join live or review 25+ recordings on your own time.
Case Studies
Dive into proven strategies. See how successful non-alc brands launched, scaled, and pivoted.
Weekly Office Hours
Tactical advice straight from our Co-Founder, Douglas. Ask anything and get your questions answered.
Become a member today
Unlock our private discussion forum and exclusive resources now.
Get 14 days free. Cancel any time.
You’ll be joining founders and operators from brands like:
Is this for you?
If you’re serious about building a non-alc brand,
this membership is for you, whether you’re:
A pre-launch founder who needs to validate and position their brand
A pre-launch founder preparing to launch and prove demand
An early-stage founder or operator scaling distribution and operations
A note from our co-founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space.
Now, we’re applying our non-alc know-how to help you stand out in an increasingly competitive marketplace. There are 600+ alcohol alternatives brands on the market today. Beverage industry data shows over 85% of these brands will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. That’s why we launched these resources: to equip you with the tools you need to survive and thrive. As non-alc industry experts passionate about expanding this industry, we’re here to help you every step of the way.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
FAQs
How does the refund guarantee work?
Get a full refund if you cancel within the first 30 days
Can I expense this?
Many operators do. We’ve pre-written an email template to help you get your membership covered through your team’s development budget.
Can we join as a team?
We offer team plans for teams of 5 or more. Email info@dryatlas.com for information.
Still have questions? Email info@dryatlas.com and we’ll get right back to you.
Unlock everything today
Access a private discussion forum with other builders,
plus exclusive resources to help you grow.
Access a private discussion forum with other builders, plus exclusive resources to help you grow.
Risk-free — 30-day easy refund guarantee
