Frequently Asked Questions
There are many more fine non-alcoholic beverages on the market than we plan to index on Dry Atlas.
Within the giant universe of non-alcoholic beverages, we are focused specifically on adult non-alcoholic beverages consumed socially, typically in the evening.
We have excluded mixers. This was a hard decision because many excellent mixers like Avec are supportive of the non-alc movement and pair very well with non-alc spirits. That said, for the time being, mixers are out of scope for Dry Atlas.
We have excluded sodas even though there are now truly excellent, elevated sodas available from brands like Casamara Club, Corsa and others. Other aggregators are covering that part of the NA market.
We have excluded health tonics and wellness drinks. Non-alcoholic drinks are inherently much more healthful than alcoholic drinks because they don’t contain, well, poison. It can sometimes be a fine line, but we intend to index brands that market to the social occasion more than the health priority.
We have excluded sparkling waters and other “daytime” drinks like Recess.
We have excluded limited editions and short runs, as well as those products that are only available in local markets at small scale. To be included, products should be available throughout the US if not far beyond.