I stumbled on something pretty mind-blowing recently and couldn’t wait to share it with you. Remember how people used to say that moderate drinking is good for your health? We tackled that topic in High Spirits, where we posited that the actual health benefits might have been coming from socializing rather than the alcohol itself. It turns out that we might be onto something.
The U.S. Surgeon General released a report showing that loneliness and social isolation are more dangerous to our health than smoking, drinking, obesity, or air pollution. So it seems like the real key to a healthy life is staying connected with others and nurturing meaningful relationships.
Now, imagine if we could experience all those amazing benefits of socializing without any of the downsides of alcohol. Thanks to the explosion of alcohol alternatives on the market—Dry Atlas now tracks over 800 varieties—what it means to socialize might be changing more quickly than even we anticipated.
Savvy brands like Ghia and Figlia have positioned themselves accordingly. Ghia’s founder Melanie Masarin declares that drinking is “about being together. Connecting. Letting loose. Laughing. Savoring great music and even better friends.” She created Ghia to “take you to this place without numbing the night.” Similarly, Figlia touts itself as the beverage “for moments you want to remember.” Both inspire us to rethink our approach to socializing and uncover the true potential of clear-headed connections. By opting for alcohol alternatives while maintaining the rituals of gathering, we can not only improve our mental and physical well-being but also strengthen the bonds we share with others.
This new perspective on socializing is something I’m genuinely excited to watch unfold. What do you think? Reply to this email to let me know how you’re exploring new ways of connecting!