Strategy
What a Recession Could Mean for Non-Alc Brands
When the economy slows, consumer behavior shifts. Bars get quieter and restaurant reservations dwindle. But, the desire for social connection and rewarding oneself doesn’t go
When the economy slows, consumer behavior shifts. Bars get quieter and restaurant reservations dwindle. But, the desire for social connection and rewarding oneself doesn’t go
The non-alcoholic beverage movement has long been associated with wellness trends, “sober curiosity,” and Gen Z’s shifting relationship to alcohol. In the West, that narrative
In the past ten years, adult non-alcoholic beverages have gone from a curiosity to a category with real staying power. Non-alcoholic beer is projected to
“What makes something worth it?” It’s a question we ask ourselves often in this space—whether as brand founders or consumers ourselves. Lately, it’s been top
There was a time when being a non-alc brand was novel enough—you didn’t need to go the extra mile. Those days are gone. Now, brands
By Rasmus Palsgaard Wine Paris 2025 took place on February 10-12, and one thing was undeniable: non-alcoholic beverages are no longer a niche. They’re
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