Industry
Non-Alc Industry Landscape: Week of Nov 6, 2023
Non-alcoholic beverages are becoming year-round staples with a 32% sales surge, as the UK redefines wine standards and Safety Shot debuts.
Non-alcoholic beverages are becoming year-round staples with a 32% sales surge, as the UK redefines wine standards and Safety Shot debuts.
Celebrities like Lewis Hamilton and Zayn Malik are reshaping non-alcoholic beverages, as CBD drinks face rules and Heineken 0.0 expands.
Diageo drives a shift in non-alcoholic ads with big campaigns for Captain Morgan 0.0% and Guinness 0.0%, amid UK labeling changes.
US non-alcoholic beer sales surge 32% annually, with Heineken 0.0 commanding 20% market share and attracting consumers from other beverage categories.
Athletic Brewing expands to 5,000 UK venues while Guinness, High Rise, and Revolution launch strategic moves in the booming non-alcoholic market.