Non-alc is becoming a year-round preference Non-alc options are gaining momentum, transcending seasonal trends to become a year-round preference. The latest data from NielsenIQ indicates a 32% surge in sales of non-alc spirits, wines, and beers in US supermarkets, drug

Celebrities continue to shape the non-alc landscape Two notable figures have joined the string of celebrities entering the non-alc space. Formula 1 champion Lewis Hamilton has launched a non-alc blue agave spirit named Almave, and singer-songwriter Zayn Malik has taken

Diageo spurs elevation of non-alc advertising High production value commercials and catchy taglines have entered the non-alc space, led by drinks giant Diageo. Most recently, they tapped content creator Nicholas Fraser and agency Anomaly for their first global campaign promoting

Sales of non-alcoholic beer surge in the United States As The Wall Street Journal recently reported, over the past year, US non-alc beer sales have skyrocketed by 32%, with an average annual growth rate of 31% over the past four

Athletic Brewing secures distribution deal for 5,000 UK venues Athletic Brewing has partnered with James Clay and Sons to expand in the UK. The brand, which already made its debut in Tesco stores, now aims to increase its presence in British bars