Minnesota’s craft non-alcoholic producer brings its full lineup to a new format built for broader distribution.
Minneapolis, MN, April 23, 2026 — Dry Wit, the Minneapolis-based craft beverage company, today announced the launch of its 355mL bottle format across all three signature blends: Pippi, Salinger, and Bruce. The new format lowers the barrier to entry for retail buyers considering the Dry Wit lineup for the first time, offering a lower per-unit price point and a more accessible trial size for shoppers. It also addresses a persistent gap in on-premise beverage programs, giving hospitality accounts a practical, high-quality by-the-glass option for guests who don’t drink alcohol. The 355mL lineup is available now nationwide through Airgoods, Dry Wit’s primary wholesale platform, and ships directly to accounts across the country.
Built on a foundation of verjus, the unripened grape juice reclaimed from winemaking before it goes to waste, Dry Wit’s blends are slow-brewed from whole botanicals and produced in small, intentional batches. Variation between batches is embraced rather than engineered out. The blends reward patience in the cellar. It is a production philosophy shaped by years inside serious hospitality, including the James Beard-nominated beverage program at Marvel Bar in Minneapolis, one of the country’s first craft cocktail bars to shift focus entirely to NA.
That context matters. Dry Wit did not emerge from the wellness market or the NA category at large. It came out of a specific place: the Twin Cities hospitality scene, which has long punched above its weight in craft food and beverage, and which runs on a particular combination of whimsy, ingenuity, and care for the guest.
The three blends each occupy a distinct position in a meal:
- Pippi is a high-acid, aperitif-style blend built on white pine botanicals. Cheery and bright, it functions as a sake or sparkling wine alternative and pairs brilliantly with briny fare and potato chips.
- Salinger is the mid-meal workhorse: linden flower-forward, soft on tannins, and broadly food-compatible. Its quiet complexity makes it the most versatile pour on a by-the-glass list.
- Bruce, built on a bay leaf base with warm baking spices and notable tannin structure, is designed for the end of a meal. Rich food, cheese courses, and dessert are its range.
The 355mL format responds directly to how both retail and on-premise accounts evaluate new products. For retail buyers, a smaller format reduces shelf risk and gives shoppers a lower-commitment entry point into the lineup. For on-premise accounts, a 750mL bottle opened for a single non-drinking guest carries real cost and waste implications. The new format removes that friction on both sides without compromising the craft profile that distinguishes Dry Wit from mainstream NA options.
Pippi, Salinger, and Bruce in 355mL are available now at drywit.com and through Airgoods for wholesale ordering. Accounts outside Minnesota can order for direct nationwide shipping at https://www.airgoods.com/u/drywit.
About Dry Wit
Dry Wit crafts premium non-alcoholic botanical blends for serious hospitality. Founded in Minneapolis and rooted in the Twin Cities food and beverage community, the company produces its full portfolio on a verjus base, slow-brewed with whole botanicals in small batches. Dry Wit employs individuals from at-risk populations, sources upcycled agricultural ingredients, and is committed to a table where every guest has something worth raising.
