Where non-alc founders connect, learn, and grow
Join the private discussion forum, bi-weekly expert Q+As, and monthly webinars. Plus, access members-only perks. Created for founders building in alcohol alternatives. Free, always.
Free members have access to
A private discussion forum
Members trading advice on what’s working and what isn’t. Get feedback on everything from formulation to exit.
Recent threads: most useful Shopify plugins, how to run an efficient product photography session, top trade booth tips
Live virtual events
Bi-weekly Q+As with experts who’ve been there before. Bring your hardest questions. Plus, monthly webinars to go deeper on specific topics, always with actionable takeaways.
Exclusive perks
Dozens of perks from vetted service providers, valued up to $1,000. New ones added weekly.
Recent additions: free site audit from a digital agency, $500 off event displays, free consultation with small-batch formulator
If you're serious about building a non-alc brand, this membership is for you
A pre-launch founder
Validating the concept, sourcing formulators, and figuring out positioning before the first SKU hits a shelf.
An early-stage founder
Navigating formulation decisions, dialing in a brand that converts, and teeing up first retailer wins.
A growth-stage founder
Scaling distribution, refining ops, and generating repeatable demand across new channels and geographies.
What our members say
“Dry Atlas was instrumental in our launch, helping us select a formulator and brand designer, land our first retailer, and sharpen our events strategy. Their resources have already saved us time and money.”
There are now 700+ non-alc brands on the market. Beverage industry data says 85% of them will fail.
Launching is easier than it’s ever been. Building a durable brand is much harder. We created this membership to equip founders with the connections and resources they need to succeed.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
The husband-and-wife duo behind Spirited Away, America’s first non-alcoholic bottle shop. Launched in 2020, it was featured in The New York Times, The Wall Street Journal, and Vogue, and acquired by a private equity firm in 2025. They now operate Dry Atlas, the leading media company dedicated to alcohol alternatives.
