Build Smarter, Faster in Non-Alc
Where non-alc founders and operators get smarter—together. Access a private discussion forum with others building in the space, plus exclusive resources to help you grow.
What our members say
Larry Weintraub
CEO, Beckett's
Laura Silverman
Founder, Zero Proof Nation
Wagner Vargas
Co-Founder, Norïe
Is this for you?
If you’re serious about building a non-alc brand,
this membership is for you, whether you’re:
A pre-launch founder who needs to validate and position their brand
A pre-launch founder preparing to launch and prove demand
An early-stage founder or operator scaling distribution and operations
A note from our co-founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space.
Now, we’re applying our non-alc know-how to help you stand out in an increasingly competitive marketplace. There are 600+ alcohol alternatives brands on the market today. Beverage industry data shows over 85% of these brands will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. That’s why we launched these resources: to equip you with the tools you need to survive and thrive. As non-alc industry experts passionate about expanding this industry, we’re here to help you every step of the way.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
Unlock exclusive resources
Access a private discussion forum with other builders,
plus exclusive resources to help you grow.
Access a private discussion forum with other builders, plus exclusive resources to help you grow.
