The way we drink is evolving, and it’s not just about what’s in our glasses, but where we’re raising them. Post-pandemic, there’s a lingering preference for staying in, and it’s reshaping our alcohol consumption habits. In the US, more people are now regularly sipping their drinks at home rather than heading out. This trend isn’t just a matter of convenience; it’s a reflection of the current economic climate. With budgets tightening, many are swapping pricey bar cocktails for supermarket finds. Alcohol ranks third on the list of expenses people are willing to cut, behind clothing and home entertainment.
Here’s where it gets interesting for non-alc brands: younger generations, especially Gen Z, are embracing the art of cocktail making. They’re 22% more likely than other age groups to experiment with mixology, preferring simple, replicable drinks they can whip up at home. Imagine your product being the star of a Pinterest board or trending under TikTok’s #mixology hashtag, which boasts over 2 billion views. It’s an opportunity to tap into a market that’s not just looking for a drink, but an experience—one they can create, share, and enjoy in the comfort of their own home.
Source: GWI Alcohol
