Articles
Is Your Functional Beverage Actually Viable?
Functional beverages continue to surge, but as the experts from formulator dsm-firmenich emphasized at BevNET Live, long-term winners depend on far more than ingredient trends. The conversation outlined the strategic and technical decisions that separate fleeting hype from scalable brands.
The New Reality for THC Beverages: Optimism and a Blueprint for What Comes Next
Insights from BevNET Live’s “Battle Plans: Hemp-Based Cannabevs Face 2026” One unmistakable theme from the BevNET Live THC panel: category leaders are not rattled by regulatory uncertainty. They’re also not worried about being quashed by Big Alcohol. Speaking to
Sprouts: A Key Retailer for Non-Alcoholic Brands
In a category where shelf space is fiercely contested, and emerging brands struggle for visibility, Sprouts Farmers Market has positioned itself as the anti-establishment retailer: one that actively hunts for what’s next rather than waiting for proof points from competitors.
Why This THC Brand Doesn’t Want to Replace Alcohol
Presented by LOKI For the first time in decades, Americans are rethinking how—and why—they drink. Alcohol consumption isn’t collapsing, but it isn’t growing either. What is growing is the desire for optionality: moderation weeks, low-ABV nights, and a rotation
The Signals Shaping Non-Alc’s Future: A Conversation with Aplós’ Co-Founder
The alcohol alternatives category is growing faster than anyone could have anticipated, and Aplós has been at the center of that evolution. With a fresh $5M raise, Co-Founder Emily Onkey is charting where the space is headed next, from channel
15 Emerging Non-Alc Founders to Watch in 2026
The alcohol alternatives category is entering a new phase. Long gone are the days of questioning demand and proving legitimacy; now, new brands are entering an entirely different playing field. The next wave of founders must navigate an increasingly crowded
