Gracie Norton’s viral Sleepy Girl Mocktail trend uses calming ingredients like Moon Juice’s Magnesi-Om, echoing anti-hustle wellness culture.

Gen Z is reshaping party culture with alcohol-free events, ready-to-drink non-alc beverages, and creative themes replacing traditional drinking.

Functional non-alc wines and beers like Allay Wines and On Beer win over drinkers by delivering mood-altering benefits with zero prep required.