Non-alc brands are increasingly visible in sports, with industry giants like Guinness and Heineken leading the way. These brands are leveraging their non-alc variants to sponsor a variety of sporting events, from soccer and rugby to the high-octane world of

In the heart of Silicon Valley, where innovation and disruption are the norms, a new trend has been emerging over the past 12 months: sobriety as a status symbol. This shift is not just about health or wellness; it’s a

For the past six months, we’ve been watching a new trend emerge on TikTok: the Sleepy Girl Mocktail. These mocktails, first popularized by creator Gracie Norton to the tune of 1.5 million views, combine various calming ingredients. The star component

Imagine a vibrant night of conversation, laughter, and dancing, but with a notable absence—alcohol. This is the essence of booze-free partying. While the concept of enjoying a night out without alcohol isn’t entirely novel, recent developments and cultural shifts are

Functional beverages have long been on the rise within the ready-to-drink mocktail category. Now, we’re starting to see founders apply the same principles to non-alc wines and beers. Note the recent and imminent launches of Allay Wines (we did a Q+A with their founder)