Articles

In 2024, the most prominent theme in drinking behavior will be a blurred line between alcoholic and non-alcoholic beverages. Why? Three related trends are converging,

Sobriety is gaining momentum across American campuses, slowly reshaping the traditional narrative of college drinking culture. At institutions like Stanford University, the concept of “equally

In line with the flex drinking trend, there’s a growing consumer awareness and desire for optionality in alcohol by volume (ABV) levels. This shift reflects

The rise of the term “flex drinking” represents a nuanced shift in beverage choices. Unlike complete abstinence or mindful drinking, which often emphasizes reduced alcohol

The rise of Ozempic, a medication primarily used for weight loss and diabetes management, is subtly reshaping drinking habits. Recent studies and reports indicate that

Gone are the days when travel was synonymous with indulging in alcohol. As health consciousness rises and social norms evolve, the non-alc wave is sweeping