Insights from BevNET Live’s “Battle Plans: Hemp-Based Cannabevs Face 2026” One unmistakable theme from the BevNET Live THC panel: category leaders are not rattled
The alcohol alternatives category is entering a new phase. Long gone are the days of questioning demand and proving legitimacy; now, new brands are entering
If you work in this category long enough, you realize the language hasn’t caught up to the products. “Non-alcoholic” was sufficient when the section at
Weight loss drugs have changed a lot more than waistlines. As prescriptions for Ozempic, Wegovy, and Mounjaro skyrocket (more than 5 million Americans are already
In The New Consumer’s recent survey of thousands of Americans, participants were asked to rank nearly 100 food and beverage items on two axes: how
When the economy slows, consumer behavior shifts. Bars get quieter and restaurant reservations dwindle. But, the desire for social connection and rewarding oneself doesn’t go
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