The way we drink is evolving, and it’s not just about what’s in our glasses, but where we’re raising them. Post-pandemic, there’s a lingering preference for staying in, and it’s reshaping our alcohol consumption habits. In the US, more people

Younger adults who drink are less likely than they were in the past to say they had an alcoholic drink within the past seven days—an indication of being a regular drinker. The 61% who most recently reported having a drink

The statistics on why Americans drink alcohol reveal a complex interplay of social, sensory, and psychological factors. The most prominent reason, cited by 56% of respondents, is the social aspect: drinking is seen as a fun activity to do with

What’s the point of non-alcoholic drinks? We recently explored the value that spirits in particular deliver to the drinker beyond simple intoxication. I wanted to explore further one particular aspect of that article: the feeling of holding a drink in