For the first time in nearly 90 years of Gallup polling, fewer than six in ten Americans say they drink alcohol. Today, that number sits at 54%, a historic low that marks three consecutive years of decline. And while it’s

It’s because they… don’t want to. When Gallup asked in an open-ended question to cite the main reason American non-drinkers don’t drink alcohol, the top answer was that they simply have no desire to or don’t want to (24%). The

Could having non-alcoholic beverages on hand be the key to reducing your alcohol intake? That’s what a groundbreaking study from Japan suggests. Being prepared with non-alcoholic options—whether you’re at home or choosing what to bring to a party—can significantly support

Every January, a movement known as Dry January takes root in the United States. For the entire month, many drinkers choose to abstain from alcohol altogether. But where did this movement even come from? While this “all or nothing” approach

Could the key to redefining our drinking culture lie in the accessibility of alcohol alternatives? A recent survey suggests growing interest in sophisticated non-alcoholic options, pointing to a significant shift in consumer preferences. But, there’s still work to be done

More and more Americans are beginning to view even moderate drinking as harmful to health. According to Gallup’s latest data, 52% of those 18 to 34 think so, up from 34% five years ago. This perception is in line with