Research
The Great American Slowdown: Why Fewer People Are Drinking, and What It Means for Non-Alc Brands
For the first time in nearly 90 years of Gallup polling, fewer than six in ten Americans say they drink alcohol. Today, that number sits
For the first time in nearly 90 years of Gallup polling, fewer than six in ten Americans say they drink alcohol. Today, that number sits
It’s because they… don’t want to. When Gallup asked in an open-ended question to cite the main reason American non-drinkers don’t drink alcohol, the top
Could having non-alcoholic beverages on hand be the key to reducing your alcohol intake? That’s what a groundbreaking study from Japan suggests. Being prepared with
Every January, a movement known as Dry January takes root in the United States. For the entire month, many drinkers choose to abstain from alcohol
Could the key to redefining our drinking culture lie in the accessibility of alcohol alternatives? A recent survey suggests growing interest in sophisticated non-alcoholic options,
More and more Americans are beginning to view even moderate drinking as harmful to health. According to Gallup’s latest data, 52% of those 18 to
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