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Dry Atlas
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About Dry Atlas

Dry Atlas is the intelligence company for alcohol alternatives.

About Dry Atlas
2,000+
Products tracked across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails
1,500+
Consumers surveyed each quarter
800+
Beverage companies use our insights, including giants like The Coca-Cola Company, MoΓ«t Hennessy, and Diageo

What we offer

We maintain a database of 2,000+ products, with the distributors and investors behind every brand. We publish the State of Alcohol Alternatives, a quarterly report built on a national consumer survey. And we produce custom research for some of the world's beverage giants.

Our insights reach executives at The Coca-Cola Company, MoΓ«t Hennessy, Diageo, and 800+ other companies.

Database2,000+ products, 600+ brands, and who distributes and backs every brand. Updated continuously. $499 a year, single seat. Explore the database β†’
ReportsThe State of Alcohol Alternatives is the quarterly report on the category, built on a national consumer survey and the database. $899 a quarter, or $2,865 a year with database access included. See the report β†’
Custom researchSegment deep dives, competitive landscapes, consumer surveys, and more, scoped to your specific questions. From $7,500. Talk to us β†’
NewsletterOur take on the category's key developments, and what we're seeing in the data. Every Wednesday. Free. Subscribe β†’
How we build our intelligence
Category-native analystsBuilt by people who have operated in alcohol alternatives since 2020β€”not generalist researchers.
Primary researchWe track the category first-handβ€”brands, launches, retail, and dealsβ€”and field our own national consumer survey every quarter.
Verified and sourcedEvery third-party data point is checked and attributed, so you can cite it with confidence.
Continuously updatedOur database is a living dataset, revised as the category movesβ€”not an annual snapshot.
Who we are

Dry Atlas was founded by Victoria and Douglas Watters. Before Dry Atlas, we built and sold Spirited Away, America's first non-alcoholic bottle shop, which is where we learned the category from the shelf up.

Independence

No beverage company has paid to appear in our database, reports, or custom research. While beverage companies occasionally sponsored site, newsletter, and social media content until March 2026, Dry Atlas permanently transitioned away from all beverage company-sponsored content as of April 2026.

Douglas WattersDouglas WattersCo-founder
Victoria WattersVictoria WattersCo-founder

Put our intelligence to work

See what we can do for your team

Explore the databaseGet the reportSee how custom research works