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Featured articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
Latest articles
The Great American Slowdown: Why Fewer People Are Drinking, and What It Means for Non-Alc Brands
For the first time in nearly 90 years of Gallup polling, fewer than six in ten Americans say they drink alcohol. ...
Building Loyalty That Lasts: How Gina Perrelli is Redefining Retention in CPG
Partner Content: Stay AI When Gina Perrelli launched Stay AI, she wasn’t chasing the next shiny marketing trend. She was ...
Beyond VC: Why Non-Alc Is Turning to Community Investment
Venture capital used to be the ultimate sign of legitimacy for an emerging beverage brand. Several meetings, a term sheet, and ...
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Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
